Making the best of the busy period
If you want to make the most of this year’s biggest shopping event, it’s critical that you start planning as early as possible.
- Prepare for a busier Cyber Monday
- Test and ensure your website can handle a surge in traffic
- Double-down on your top sales channels
- Create contingency plans
Being prepared means routinely asking yourself uncomfortable questions and preparing for the worst.
What happens if the UK network becomes too busy?
Or if your goods don’t arrive when it’s supposed to?
How quickly can you adjust your product plan?
5. Consider pandemic product trends
You always want to highlight your best-sellers during Black Friday, but this year, it’d be wise to also consider products that have seen an uptick in demand since the pandemic. In one of our surveys, we found that 38% of Shopify merchants are introducing new products this Black Friday.
According to our internal Shopify data, the top trending product categories since lockdown in March are:
Indoor and outdoor furniture
Drinks & Food
Home office equipment and accessories
Board games and puzzles
Self-care and beauty products