Black Friday & Christmas operational calendar

The last date for the input of any Live Fish / Coral consignments Pre – Christmas delivery is Thursday 26th November 2020 this service will then resume on Tuesday 5th January 2021.

The last date for dispatching goods of a perishable nature is Tuesday 22nd December,

november, 2020

Making the best of the busy period

If you want to make the most of this year’s biggest shopping event, it’s critical that you start planning as early as possible.

  1. Prepare for a busier Cyber Monday
  2. Test and ensure your website can handle a surge in traffic
  3. Double-down on your top sales channels
  4. Create contingency plans

Being prepared means routinely asking yourself uncomfortable questions and preparing for the worst.

What happens if the UK network becomes too busy?

Or if your goods don’t arrive when it’s supposed to?

How quickly can you adjust your product plan?

5. Consider pandemic product trends

You always want to highlight your best-sellers during Black Friday, but this year, it’d be wise to also consider products that have seen an uptick in demand since the pandemic. In one of our surveys, we found that 38% of Shopify merchants are introducing new products this Black Friday.

According to our internal Shopify data, the top trending product categories since lockdown in March are:

Indoor and outdoor furniture

Drinks & Food

Home office equipment and accessories

Board games and puzzles

Exercise equipment

Self-care and beauty products

Leisure wear